Buick Logo Gets Redesign

Redesigned Buick Logo

For decades, the Buick logo has exuded luxury and performance on the Winter Haven streets. However, throughout the last several years, Buick has been trying to rebrand itself with a new logo and begin a new legacy of class-leading vehicles. The redesigned Buick logo is a simple Tri-Shield design that will continue to make the Buick logo one of the most recognizable brands in Lakeland. Learn more about the Buick logo redesign with Buick Lakeland! For more information, feel free to contact us anytime!



The Buick Tri-Shield Logo

Is Buick changing their logo? Yes! Buick is redesigning their tri-shield logo for the Buick brand and is going to be the new face of the storied automotive company. The main difference between the old logo and new logo is that the shields are now horizontal instead of vertical, and the diagonal stripe inside each shield has been changed to a downward swooping line. The ring that had previously surrounded the logo has also been removed.

The current Buick logo includes one red, one silver, and one blue shield. We are not sure if these colors will remain or if it will just be one color across the board. GM has never claimed these colors to be a core feature of the logo, so we’ll have to wait and see if the logo retains this element. The new Buick tri-shield logo could begin to be applied to the 2023 model year vehicles; however, this depends on how long the design period takes.

Believe it or not, this is actually the second time within the last decade that the brand has redesigned its logo. Back in 2015, the logo was redesigned with a wing-shaped look and the colored tri-shield logo returned.

2023 Buick Envision grille

*Outgoing Buick logo.

Find Your New Buick at Buick Lakeland Today!

Now that you know more about the redesigned Buick logo come check out some of these impressive vehicles with Buick Lakeland today! Browse our new vehicle inventory, and meet with our finance center to start the buying process! Be sure to use our new vehicle specials to save big near Brandon today!


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